Why create a blog and link it to your Mobile App?

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Blogs may feel like they take time and not the best possible monetization avenue for your mobile app. However, they are quite important, and they can indeed help your mobile app grow. We bring to you in this blog how efficacious a blog can be for your blog and why you should consider it post your iOS or Android application development.

#1: Opportunity to Monetize

If you are in the business of iOS or Android application development, you should be exploring every avenue for revenue generation and as leading iOS developers, we strongly recommend that you consider a blog. Ad revenue, webinars, podcasts – the potential of such a platform is simply too great to resist! If you take up the affiliate marketing route with your blog, you can recommend products and services and generate revenue using that as well.

#2: Staying Current

Whatever be your industry, you need to stay abreast of the industry trends and happenings. Knowing what is hot currently in your market and industry vertical is imperative for your business. Your customers too would be interested in such news and blogging is a great way to keep them engaged and industry related news is particularly important in B2B areas. Imagine the scope of such a platform that can help your customers too stay updated and you wouldn’t think twice about adding a blog to your android application development process.

#3: Touch Base with Customers

Blogs are not only important to share news, they are also important to connect with your customers. If your content is engaging, informative and entertaining, it will help you connect with your audience better and blogs are a great way to stay in constant touch with your customers. Whether it is via news related blogs, fun blogs or simply DIY/help related blogs, this avenue is great for your brand’s recall value and this way you can be in your customers’ minds.

#4: Create a Name for Yourself

With a blog, you get the opportunity to reach out to your customers and be of help too. Your blog could become the space that everyone looks at for advice, info or simply news. Take for instance that you are a furniture manufacturer or are a seller of furniture/ accessories or so, your blog could give customers ideas for interior decoration, ideas about utilizing smaller spaces efficiently, have DIY videos with written instructions, give them information about pest control for furniture, cleaning hacks and so on. The scope of such a platform is endless and you could endear yourself to customers by providing such valuable and well thought out info. This would be particularly useful when coming from experts and your blog could help you establish a reputation for yourself.

#5: Hone your Writing Skills

If you are looking at content creation, a blog can help you hone your skills and perfect them over time. After all, content creation is a huge aspect of any business and you can use this platform to put in place a content team or write your blogs yourself and finetune your content generation skills. Even if you are an iOS developer, you would still need to write something or draft presentations or manuals and this could be a great place to start working on your writing skills.

Also, with a blog, you could add search engine optimization which will help boost your blog and thus app’s ranking in SERPs apart from giving you a revenue generation potential and helping you establish a great connect with your customers.

Author Bio: Pranay Agrawal is an entrepreneur, tech-enthusiast and the co-founder of MobileCoderz Technologies. He has helped many start-up’s build and execute their mobile strategies and has helped companies storm the mobile app market and revolutionize their business. Pranay Agrawal occasionally dabbles in writing about technology, strategies for mobile app development and latest trends that are ruling the tech industry.