Instagram is a photo-sharing social media site and one of the leading players online, and the most popular with restaurant websites and food businesses. Today, you have digitally savvy food enthusiasts, so your audience is huge. People visit Instagram to look for photos of food, cocktails, drinks, and so on. Therefore, if you have a professionally designed restaurant website with food images and live cooking videos, you can post such unique content on Instagram. It will help in promoting your noodles, soups, salads, kebabs, pizzas, mutton, pork, and chicken delicacies in no time. Make sure you design enticing images of food in your restaurant website.
According to an article published on https://www.huffingtonpost.com.au, people would love to know the restaurant they are going to visit to meet their expectations. They would love to enjoy the experience they are for in a restaurant. That is the reason why people resort to social media, especially Instagram for food and drinks photos and even the restaurant décor and ambiance. Read on to learn more.
The key to success when using Instagram is using quality photos. Here text does not matter that much. Pictures tell a thousand words on Instagram. Therefore, you should design your restaurant web pages with high-definition photos of food and drinks and overall ambiance.
If you require a photographer, hire him or her to add some creative thought into the photos of composed dishes or other brand-oriented visuals. Ensure that photos and videos blend well into the overall design of your restaurant website. That is because food lovers after looking at the Instagram photos will click on the link in the bio to visit your website to assess whether you have well-designed pages or not. Any inconsistency could make them feel skeptical. Therefore, post the best design and food images of your website on Instagram. It will also help you gain real Instagram followers.
Post a bevy of images
Just because you have a restaurant, it does not mean that you will post only food images. Besides food, you should also post photos of guests eating, people taking drinks, table decoration images, overall lighting of the restaurant, the ambiance of the place, chef and waiter photos, and most important the image of a clean and hygienic kitchen.
Post as many images as you want, but ensure that they are relevant and have variety. These photos should make your restaurant guests feel that your restaurant’s web page is professionally designed and is an apt representation of your business.
Focus on post frequency
Post unique photos from your restaurant gallery on Instagram on a regular basis. We recommend that you start with three posts every week. Additionally, you should post one high-quality image and video once a week. If you have your restaurants at multiple locations, you must post visuals from all of them. Do not miss the essential features of your restaurants. Keep your audience hooked with Instagram posts and restaurant web design.
Use these tips to drive engagement to your hotel website and business. Food lovers will flock to your place in no time.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.