What Is UTM And How To Create UTM Codes In Google Analytics?


UTM stands for Urchin Tracking Module, the format utilized by Google to track your unique URLs.

It redirects to your website as well as the target loading page. Also, it provides you support to recognize which particular ads or links get clicked on or convert the most. Moreover, UTM tracking codes are small bits of code added to URL to enable you to identify which specific ads or links are doing better.

Further, UTM code is a bit of simplistic code that you can append to the end of a URL to track the execution of the campaigns and content. There are various types of URL parameters you can track, for example, campaign, keyword term, content, medium, and source.

Dimensions you can track through UTM codes display in your analytic report to furnish you a clearer insight into marketing performance.

UTM Parameter

UTM is web analytics software that worked as the base for Google analytics. Also, It has two components, for example, Tracking Variable and UTM parameter.

Tracking Variable

A unique variable to recognize the dimension being tracked, for example, the name of the traffic source. Furthermore, this variable is introduced by the “=”  sign. You can only have a letter, number, hyphen, ‘+’ sign and periods in the variable.

What Is The Importance Of The Urchin Tracking Module?

By utilizing a UTM tag, you may able to track the number of new returning visitors, conversation, bounce rate and the specific social media execution of your traffic.

Besides, it gives you support to fix the value of the campaigns in which you’re trying to drive traffic to your website. Particularly, in the event that you have a purpose set up in Google Analytics, as it will report on every particular campaign’s conversion metric.

For example, you can utilize the Urchin Tracking Module variable within the link you post on a social media platform to track traffic how much you get from every post you publish. Also, it assists you to track a particular link such as the link to your website form twitter bio. URL tagging enables you to obtain a greater understanding of the overall execution of every PPC campaign’s you’re running. A search engine, for example, Google provide conversion tracking and statistic around the impression, click CTR (click-through-rate) and much more.

Guidelines To Create UTM Codes In Google Analytics

To start using UTM tracking codes, you must follow the below-mentioned guidelines:

  1. First and foremost, you must confirm that you have Google Analytics installed.
  2. After that, simply visit Google free URL builder.
  3. Then create your first unique tracking URL.
  4. Next, check under Acquisition -> Campaigns in Google Analytic to measure your success.

Google automatically track UTM codes connected to your site so there is nothing to set up. Basically, it is marketing magic. Furthermore, the Google Analytics tracking code that is on your website is doing all the work behind the scene.

What You Can Track With UTM Codes?

There are various UTM parameters. A few such as medium, source, and campaign are the most utilized parameters, but for the additional insight, you may also choose to track all type of parameters. So, here you can complete detail about what exactly you can track with UTM codes:

  • Campaign Name

This UTM parameter enables you to track the execution of a particular campaign. For instance, you can utilize the campaign parameter to distinguish between the different Facebook ad campaign and email campaign

Example: &utm_campaign=example-campaign

  • Medium

It tracks what type of traffic the visitor began from social, CPC, referral, email, display and much more. The parameter is utm_medium_

For instance:


  • Traffic Source

It will permit you to track where the traffic started. The parameter appended to your URL is utm_source. Further, sources may track could be bing, Facebook, inbound.org, Google or the name of an email list.

For example:


  • Content

In the event that you have more than one link pointing to the same URL like an email with two CTA buttons, this code will give you support to track the which link was clicked. Further, the parameter is utm_content. For instance:


  • Keyword Term

This component of the UTM parameter enables you to track which keyword term a website visitor comes from. Well. this term is particularly utilized for paid search ads. The parameter is utm_term. Here we provide you the example of keyword term:


What Are The Benefits Of UTM?

Usually, Google track traffic with the aid of cookies but with the UTM code, you can do quite a bit of custom track that is proper for your particular marketing requirements. Basically, with attaching the UTM code, a marketer is capable to do:

  1. Able to recognize and analyze the Return of investment on the previously-run campaign.
  2. Completely track all marketing purposes.
  3. Get rich on client usage, movement, and choices, which can be utilized to better structure future campaigns.

Besides, if you want to track social media channels, then you can use add UTM code.  In case, if you do not have any idea about how to use UTM code then do not afraid of that. Because search engine optimization consultant team is 24/7 available to provide you support.