The Art of Valuing, Managing & Marketing Commercial Properties


Investing in the commercial real estate can be valuable if leased to a reliable tenant. Many factors are considered when managing it like safety, municipality, overall cost, state and district laws. While marketing, learn as much as possible about the property like zoning, parking and utility availability or any restrictions on how to utilize it. If possible, extract a topographical map from county office along with digital photographs of the city for clear insight.

Meanwhile, evaluation is much easier with the commercialized real estate as compared to residential/private. Features such as accessibility of educational institutions, utility stores, 24/7 security and basic amenities like water and electricity plus monetary value are entered into the equation.

Return on Investment (ROI) is perhaps the most imperative evaluation factor. If ROI in the area is average or exceeding it, then so does property value respectively and vice versa. Gross Rent Multiplier (GRM) is yet another determining factor especially for comparison, commonly used when ROI doesn’t work out.

Managing Essentials
Managing comes from learning so you mustn’t let go any chance such as attending a seminar covering basic elements of real estate matters. Another effective approach is to enroll in property related courses widely offered by colleges and universities nowadays. Learn about current rental rates in your area by checking classified ads featured in newspaper and internet targeting commercial lease space. Familiarize yourself with zoning and stay codes with the landlord or local municipality.

Maintain every piece of information in a record book, diary or over a computer hard drive which is far easier and convenient. Rental payments, operating expenses, salaries paid to agents if you’ve any plus monthly utilities that you pay for, all are included in the data file. Being responsible, your duty also includes administering interior and exterior of a property while scheduling maintenance monthly or quarterly, depending on general conditions.

Also, keep a record of all commercial safety certificates and codes followed in your area like smoke detectors, sprinkler systems, installation of automatic fire sprinklers and other such. Appraise tenants before leasing out a property; ensure rent is paid on time while guaranteeing their safety and satisfaction. In case of complaint; solve it on a priority basis which is a true indication of a responsible proprietor.

If any serious restructuring or newer development took place earlier within the premises, make sure it’s done following state and city laws while following it for future projects as well. Remember you’re accountable for any amendment or construction either done on your end or tenant’s workers.

Speak with local commerce guild to determine specific types of insurance requisites. Laws associated with private and commercial properties are quite strict hence if serving in Middle East sector; carefully understand them to avoid the hassle. Has the lease agreement read by real estate attorney so any loopholes of existing may be dealt with immediately?

Valuing Essentials
Coming to value commercial real estate, calculate mean GRM of identical properties within your locale and take as many as you can. Obtain general expenses, gross rental income and other valuable details from realty company, often having a handout or a dedicated page if it has an official website. Assume you’re determining GRM for around six or seven properties, average/mean would equal to nine.

GRM provides reliable evaluation output while a more in-depth analysis can account for comparing net to gross income ratio. Ratio primarily depends on two factors namely; the age of property (oldies will have higher repairs and maintenance cost) and general condition. If a land has a lot of overdue upkeep and similar issues, it’ll have much higher future repair cost. Bear in mind that determining the cost of previously neglected property back into good condition is difficult.

A common observation or general rule suggests that average net income for a commercial real estate would be around 50 to 60 percent of gross income. Utilities, taxes, repairs and maintenance, insurance and management costs, all are calculated and if deferred maintenance is raising expenses, pass it on the property.

Few owners of commercial property tend to purchase it over 100 percent cash and even if GRM is going across the charts, evaluate net cash flow (cash in hand after all expenses) equals or exceed credit payments. Consider buying less expensive real estate if it’s not exceeding mortgage. Don’t forget to leave a margin for cash flow as reality has uncertain expenses sooner or later.

Marketing Essentials
The final procedure is marketing commercial property which can either be performed by professional agent or yourself, only if you’ve certain knowledge of basics. When opting for the arbitrator, be ready to pay a specific amount of marketing fees which includes, designing, development, and distribution. Also, read the listing contract carefully which clearly cites marketing fee paid by agent lest property doesn’t sell.

The medium and targeted region also plays a crucial role such as the traditional paper flier, billboard and newspaper approach or e-marketing over websites. Social media is the most effective of all today as it encompasses global audience while you’ve many different options and tools to create an outstanding marketing content.