Is E-Commerce Completely Shifting Towards M-Commerce?


Time to take the curtains away from few eye-opening stats:

  • 62% users shopped online with their mobile device in the last 6 months.
  • 51% of the e-commerce sales in the UK was from mobile

The mobile traffic has got more prevalent to desktop traffic. It was expected as ‘marketers reach where the users are’. Consequently, most of the companies today are striving hard to make their mobile strategy worthy of developing interactive mobile apps to cater user’s utmost flexibility.

The stats have definitely lead to a fact that, e-commerce customers will be engaged with your business from a smartphone or tablet than a desktop.

Can I guess that “today we are at an edge where websites have become obsolete for E-Commerce as companies are moving to app-only experience”?

If you are planning to start a significant e-commerce website, you certainly should not forget to cater mobile users. If you are not doing so, you are overlooking a majority of your potential customers.

Yet not convinced? Turn the lights to the importance of mobile apps for e-commerce business:

  • Easily Engage With Shoppers

With mobile, you can engage with customers 24*7, and strategies like push notifications empower you to engage shoppers all time. Usually, retailers are tired of finding the ways to communicate with consumers unobtrusively, but mobile apps have allowed retailers to remind customers about sales or any offer, and make a purchase without infuriating them. The brand awareness approach will drive customer engagement.

  • Grow Customer Behavior Knowledge With Mobile Apps

The mobile inbuilt features like GPS trackers, camera, and more aid in the process of tracking customer behavior. The integrated features not just help users but help e-commerce retailers for better communication and branding awareness. A well-developed mobile solution will take your business growth to another level and enhance customer engagement with mobile apps.

  • Grow Sales By Leveraging Various Mobile Technologies

New mobile technologies like “Apple Pay” aid in the process of making payment while purchasing from their phones. This includes an edge of flexibility for customers as now they don’t have wait for minutes.

Moreover, mobile apps have the capability to enhance the in-store experience by streamlining multiple channels. For instance, the inclusion of digital catalogs into retailers’ stores takes the sales growth to another level by providing product information through barcode scanners.

  • Consumers Prefer Websites to Apps

Today, it is of no surprise that today most of the customers use mobile web instead of apps. This conveys the fact that it’s crucial to have a high-performing, responsive-site along with the idea of the engaging app. Few stats prove this:

  • 51% of consumers want to shop on the mobile web instead of an app
  • 58% of mobile retail revenue is assumed to come from the Web in 2018
  • 82% of users use a mobile browser to know the details about products in-store
  • 62% shoppers convey they prefer using a mobile website, while 21% tell they want to use app-in-store

Probably, for you, mobile apps and mobile-optimized e-commerce websites seem to be one thing. Wait, they aren’t. Both of things work in different zones of the sales process.

Mobile websites endeavor is to provide customer searches for different products, while mobile apps work best when you have to inspire the customer and sell your product with various offers.

Hence, retailers who want to maximize the potential growth & sales should work on developing a responsive eCommerce website and an engaging mobile app.