Blogging is a more popular form of communication today than ever before, with the community of bloggers growing worldwide. Whether you’re launching your personal brand or are passionate about writing, you must become familiar with all the components of a blog.
With digital marketing on the rise, more than half of all Internet users now read blogs. Businesses create blogs to engage their customers with useful content which may increase brand loyalty or help potential consumers make purchase decisions.
According to Statista, the number of bloggers will reach about 31.7million by 2020. This figure ensures that blogging has become a key player in the online media landscape.
1. Share life experiences
A blog allows writers to share details of their everyday lives with the world. Many bloggers today write about interesting stories of their day to day lives while engaging the audience in the process.
2. Write about a subject you are passionate about
Whether you love fashion or food, a blog allows you to connect with people who share similar interests. Through your posts, you can interact with like-minded people on a subject that intrigues you.
3. Get your business noticed
According to research, 72% of marketers consider branded content to be more efficient than magazine advertisements. The marketplace is changing, and useful content is what attracts customers today, not pushy ads.
4. Earn money
A lot of bloggers make good money from their blogs. It takes time, but it is possible.
How to Start a Personal Blog
Starting a blog can seem daunting in the beginning. When every other person and business out there has a blog, how do you stand out and make a mark in the world of bloggers?
Here are our top tips to help you start a successful blog:
- Choose your topic
Before you begin on a blogging journey, you need to think about the topic of your blog and focus on that. It must be something that you are genuinely interested in and can write consistently about and discuss in depth.
Do some research to determine the target market for your topic. Writing on a personal level might not be a problem if you’re intentionally targeting a limited number of people. But if you want a broad audience, it is best to check whether your chosen topic will get you the kind of audience you want.
2.Pick a name
Once you have your topic, it’s time to think of a name. Blog names are essential because they are what get you recognized and remembered. Ideally, the title should tell the reader what your blog is going to be about.
For example, if you are planning to have a fashion blog, you should incorporate that in the blog name. Also, keep it short and exciting. Lengthy names are hard to remember. If you are going to run a personal blog, it’s perfectly acceptable to use your own name.
Next, you will have to decide your domain extension – .com works best, but if it’s not available, .org or .net are fine to use as well.
3.Publish your blog online
For your blog to go live on the Internet, you need a blog host. There are lots of companies that provide blog hosting services, giving you plenty of options to choose from.
While you need to pay for a blog host, you can opt for the most basic package to launch your blog. Once your blog starts gaining popularity, you can upgrade to an advanced package that includes additional services and features.
The blog host will register your domain name and help you install your blogging software, after which you can start building out your blog.
4. Work on your design
Once you have your blog set up, the next step is to work on your layout and overall design. Blogging software such as WordPress comes with thousands of themes to choose from, making it very easy for a new blogger to set up their blog.
Here is an example of a WordPress theme. You can go through the options and get a preview of each one before deciding on one that suits your topic and personal style. Themes can also be purchased from other sites if you can’t find one you like.
Next, you can work on other areas like adding attractive headings, a slogan, an ‘About’ section, a comments section, and more. The key is to take your time and have fun in the process.
Now comes the crucial part: creating useful content for your audience. This may seem a little intimidating when you are writing your first blog post, but with time, it only gets easier.
The aim should be to focus on topics that are likely to be of interest to the reader and include phrases (keywords) they usually search for so your blog can be easily found. If the content drives user engagement, it will generate traffic, helping your blog gain recognition.
If you need help in making your content look professional, there are great tools online such as free grammar checker to help you get your message across in the best possible way.
6. Get your blog noticed
When you first start blogging, you need to work on promoting your content and make sure it gets noticed. An excellent place to start is social media.
If you want to be known as a blogger, start with your own circle of friends, family and acquaintances by sharing your blog on your social media accounts. At least a few will likely be interested in reading what you have to say and share it.
Next, find online groups relevant to your niche and engage in discussions while subtly promoting your blog in the process.
The key to be a successful blogger is to remain constant. As soon as your blog is off the ground, decide how often you are going to post and stick to it. You don’t necessarily have to post every day but at least a few times a week should be your aim when starting out.
You can then increase this number with time. A study reveals that companies that post 16 plus blogs in a month receive 3.5 times more traffic than those that publish 0-4 blogs in a month. You should always be on the look-out for your next topic, and jot down ideas whenever you can.