Define and Monitor your KPIs


The world is indeed a busy and competitive place. If that you do not know everything you are doing, you are able to turn out to be washed away to the open sea without any understanding of where you are being swept to. Many find yourself washed up on the shores of disappointment while some are fortunate to find shelter in the shores of second chances. That’s why you need to know your marketing strategy plan and bare necessities in order to gain some ground in the lifelong battle for success and glory.

A fruitful business is always defined as something that is measurable and accurate. Important aspects must be kept a watch on always in order to see if a certain sector is performing well enough to generally meet certain demands and needs. One unmonitored area will create lots of problems and may be the most important thing that must definitely be fixed. So so as to do that, tools is employed in order to make performance and efficiency far better and be kept at a typical which will fit the tasks at hand.

Key Performance Indicators are very important things to consider when you need results. These facts will allow you to in knowing what must be improved, maintained, and resolved. And with this specific, there are tools that you should use to monitor and define your KPIs, but first you should know which to factors you need to keep an eye on:

Customer Acquisition Cost

This will allow you to define the effectiveness of your marketing and sales strategies. This can also allow you to in understanding if your ROI is performing good and what needs to be done in order to increase income and decrease expenses in acquiring customers.

Customer Lifetime Value

You can measure simply how much an individual is likely to be willing to spend in your business. This is vital because you will be able to calculate the revenue you will be raking in per customer and see the differences and give priority to those who are willing to provide you with more revenue. And also you will be able to inform if you are doing enough effort to upsell to your existing customers in addition to the probability of them returning to your business.

Revenue Growth Rate

That is to track how fast or slow your income is coming in. That is vital in predicting the rate of progress you are in and can actually inform you what is necessary to boost or maintain a specific section of progress.

Now that you know the KPIs that need to be monitored, listed here are four tools which will surely allow you to out.


Geckoboard is a computer software that pulls data directly from programs like Excel Spreadsheets and creates beautiful visualizations of your computer data plus the most important metrics that you need. Furthermore, it is undoubtedly probably the most simple to setup and extremely user friendly.


Simple KPI is just a very simple yet powerful tool in monitoring KPIs. Its wide variations of options and displays enable you to really predict the wilderness of metrics and data including financial, marketing, service and operational metrics.


Asana is good for project management since it is considered to be one of the finest KPI project based tools. It uses OKR or Objectives and Key Results for its KPI tracking system and allows the users and administrators to generate different kinds of objectives, tasks and goals.


Lastly, Tableau is great for monitoring KPI analytics and is full of templates that you should use to make your KPI tracking easier. It was actually built for retail and ecommerce but has too much to offer in regards to KPI.