An Explanatory Guide on How to Brush Up Underperforming Contents

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Website rankings strategy is not possible without the content part. Content is the backbone of SEO which can make or break a plan. As per the Best SEO Company in India, “The average marketers spend 29% of their total budget on content.”

Since the year of 2017, around 70% of B2B marketers have planned to create more contents than usual.

What does these statistics indicate?   

It showcases the importance of informative, highly engaging and SEO-oriented contents. Vice versa, contents without SEO focus, is a complete waste of efforts.

Content alone cannot help you win the ranking battle, but it can fuel your website performance.

After Google has updated an algorithm that focuses more on the quality of content than keywords, the, SEO Company in Ahmedabad had to have change the way they used to work. 

A website with underperforming content can never beat the competitors no matter how hard they try or how many SEO strategies they apply. It’s the right time to find out underperforming content and eliminate it for the better reach.

Which contents are considered as underperforming?

Contents of the commercial or editorial pages that don’t perform up to the mark are considered in this category. It can be contents that have generated good organic traffic before and now it’s not that effective or might be contents that never had generated organic website traffic.

A serious thing to consider is, there are nine pages out of ten that are not receiving organic traffic at all. Even after spending lots of amount on website creation & staging, if it doesn’t bring a good ROI, it’s time to rethink the strategy.

What makes such underperforming content?

Well, there can be any reason behind the content is not performing well on the web but most of the time the content is not good or it doesn’t deserve to rank on a good position.

Here are a few most common reasons,

  • Content doesn’t match with the user intent
  • Content is not planned ideally
  • Content has poor structure and out-dated topic
  • Content duplication or cannibalization issue
  • Content gets affected by SERP changes or Google updates
  • Content doesn’t have any backlinks
  • Content sticks with past events or for limited audiences

These can be reasons for underperforming contents.

It’s better to discuss solutions than drilling deep into the reasons, right?

Let’s find out how to fix the underperforming content!

Find out solutions below:

Make sure to crawl page properlyMake sure that your page doesn’t get trapped under any block resources in Robot.txtMake sure that your website is free from any non-SEO friendly JavaScript that can alter key on-page elements.Make sure to not having irrelevant canonical tags as it gets ignored by Google.
Include the search intentExamine properly into what kind of contents Google favour and the content structure Google prefer in SERP results.Focus on the search intent by finding out keywords that are used in the competitor’s Meta data.Find out organic features you should include in the content like featured snippets, top trending images, and many more. 
Figure out your pages with the targeted keywordsMake sure to find out the right keywords that are in trend.Don’t just follow the competitors, try to be real and think like a searcher while finalizing keywords. 
Prepare impeccable Meta dataDo enough research before preparing unique title tags because title tags are important on-page ranking factors.Meta descriptions play a vital role in enticing the user for clicking on a search result. Thus, with a Click-through rate perspective, it matters. Never change Meta data too often. Before posting Meta data do your homework and give enough time to test it. 

Bonus tip,

Ensure to write content for the users, not for Google. Read out the content before showcasing it to the world. Do you find it effective as a reader? If no then refresh the content because the target audience should understand what your website is about or what you people sell. Keep it straight, simple, and crisp.Want to eliminate underperforming website content? Contact the Best SEO Company in India – Studio45 to uplift website performance!