How long has it been that you have shortlisted the Dorothy Perkins’ little black dress? And how many times you have checked the matching Inc 5 heels to wear with it? It’s the dream combination you always wanted to wear, right? Now, with the onset of Valentines’ day, Myntra is giving a promo code for all the brands they are in collaboration with.
Customers who want to buy branded products from Myntra would receive a handsome discount after using the promocode. There is also a long list of benefits for customers, who would pay using credit cards from certain companies.
If all these seems relatable to you, let’s move on to the basics. Because there are many people who do not believe that promo code actually work or it can help them save money. They say that promo codes are available for a limited number of products, which are mostly expensive.
To understand both the advantages of disadvantages of using promo codes while shopping in Myntra, here are some breakups-
When a store (online or offline) issues promotional codes, the objective behind it is to handover the customers with some discounts and incentives so that the customer leaves the shop happy. With a coupon code, customers get their desired goods. Myntra promo code, therefore, areissued for the same reason. To make customers buy the items they wanted to own for long. In promo code, companies may include free shipping charge, huge discounts, or free gift wrapping. The strategy behind is to make repeat customers who come to shop for discounts.
A promotional code is made up with a combination of letters and numbers for specific reasons. It’s used for specific purposes, such as overreaching promotional marketing strategy. an individual product or the entire brand products are usually bracketed in the promo code, making sure that the customer, who is buying an individual product from the discounted brand would use the code and leave the shop happy with the discount. Discount associated with a promo code can apply to individual products or an entire order.
Experts say that getting a promo code brings the joy which is equivalent of getting a surprise gift. Buyers get the products they want at a lower price by using promo code. At the same time, the brand accumulates promotion and revenues.
With this, by using promo code while shopping, customers return to the same store more often. Just sign-up to an online shopping site that you have not used before. As a new customer, you will receive some welcoming offer from the shopping site. The same tactics is used by the sites you of which you are an old customer. These incentives have a direct impact on the overall shopping experience of customers.
So, there are not really much minus points for using promo code. The only thing is that promo code is available for limited products and services. Promo codes are not used at anywhere during shopping and can only be applied during the checkout process. There is also a validation period under which customers need to avail the benefits.